Best SMS Marketing Software Interface Visualization
2025 Buying Guide

Best SMS Marketing Software for Small Businesses

Drive 98% open rates and instant engagement. We tested the **best SMS marketing software for small businesses** to help you choose the right tool for your specific needs in 2025.

Editor's Top Pick

#1 Overall Choice
G

Go High Level

All-in-one agency platform

Replaces 10+ Tools
Built-in 2-Way SMS
Automated Workflows
Lowest Cost Per Text
Get Started FreeRead Full Review

Why SMS Marketing is Critical in 2025

With email open rates engaging at 20% and social media reach plummeting, SMS remains the king of engagement with a stunning 98% open rate. For small businesses, it's the most direct line to your customers.

98%
Open Rate
90 sec
Avg Response Time
45%
Conversion Rate

Key Features to Look For

  • 2-Way MessagingDon't just broadcast; engage. Look for software that allows real-time conversations.
  • Automation FlowsTrigger texts based on behavior (abandoned carts, appointment reminders).
  • Compliance ToolsEnsure the platform handles A2P 10DLC registration (critical for delivery).

Top 3 Recommended Tools

1. GoHighLevel (Best All-in-One)

By far the most powerful option on our list of the **best SMS marketing software**. SMS isn't an add-on; it's integrated with your CRM, calendar, and funnels.

Price: $97/moRead Review

2. Podium (Best for Reviews)

Excellent for local businesses wanting to turn texts into Google Reviews, though pricier for pure marketing.

Price: $249/mo

3. EZ Texting (Great for Beginners)

If you genuinely only need SMS and nothing else, their interface is incredibly simple to start with.

Price: $20/mo