ClickFunnels vs Kajabi
Two premium platforms for online businesses compared. Sales funnels vs course creation - which is right for you?
ClickFunnels
Sales funnel builder
Kajabi
All-in-one course platform
TL;DR - Quick Answer
Choose ClickFunnels if: You're focused on direct-response marketing, selling physical products, or need highly optimized sales funnels with A/B testing.
Choose Kajabi if: You're building an online course business, coaching program, or membership site and want everything in one polished platform.
Bottom line: ClickFunnels is for marketers selling products. Kajabi is for creators selling knowledge.
Quick Comparison
| Feature | ClickFunnels | Kajabi |
|---|---|---|
| Starting Price | $147/mo | $149/mo |
| Free Trial | 14 days | 14 days |
| Funnel Builder | Excellent | |
| Course Hosting | Basic | Excellent |
| Membership Sites | Excellent | |
| Email Marketing | ||
| A/B Testing | ||
| Affiliate Management | ||
| Community Features | Limited | |
| Mobile App for Students | ||
| Transaction Fees | 0% on higher tiers | 0% |
Feature Comparison
ClickFunnels Strengths
- Best-in-Class Funnel BuilderPre-built funnel templates optimized for conversions. The industry standard for sales funnels.
- A/B Split TestingTest headlines, images, and entire pages. Data-driven optimization for maximum conversions.
- Strong Community & TrainingFunnelHackers community, One Funnel Away Challenge, and extensive training resources.
- Physical Product FocusedOrder bumps, upsells, downsells, and shipping integrations for product businesses.
Kajabi Strengths
- Beautiful Course ExperienceBest-in-class video hosting, drip content, quizzes, and certificates. Students love it.
- Mobile App for StudentsBranded mobile app where students can learn on the go. Major competitive advantage.
- Community & CoachingBuilt-in community features for cohort-based courses and coaching programs.
- Zero Transaction FeesNo additional fees on sales. Only payment processor fees (Stripe/PayPal).
Pricing Comparison
ClickFunnels Plans
Basic
$147/mo
- 20 funnels
- 1 website
- 10,000 contacts
Pro
$197/mo
- 100 funnels
- 3 websites
- 25,000 contacts
Funnel Hacker
$297/mo
- Unlimited funnels
- 9 websites
- 200,000 contacts
Kajabi Plans
Kickstarter
$89/mo (new)
- 1 product
- 1,000 contacts
- 1 landing page
Basic
$149/mo
- 3 products
- 10,000 contacts
- Unlimited landing pages
Growth
$199/mo
- 15 products
- 25,000 contacts
- Advanced automations
Which Should You Choose?
Frequently Asked Questions
Can I sell courses on ClickFunnels?
Yes, but it's not ideal. ClickFunnels has basic membership features, but the course experience isn't as polished as Kajabi. Students can't download lessons, there's no mobile app, and content organization is limited.
Can I build sales funnels on Kajabi?
Yes! Kajabi has pipelines (their funnel builder) that work well for webinar funnels and course launches. However, it lacks A/B testing and the template variety of ClickFunnels.
Which has better email marketing?
Both have capable email marketing. ClickFunnels is more broadcast-focused while Kajabi excels at automation sequences for courses. For advanced email needs, both platforms work with third-party tools like ActiveCampaign.
Can I use ClickFunnels and Kajabi together?
Yes! A common setup is using ClickFunnels for marketing and sales, then delivering course content on Kajabi. This gives you best-in-class funnels and course delivery, but doubles your software cost.
Which is better value for money?
Kajabi offers better value if you're selling courses, as you don't need additional tools. ClickFunnels offers better value if you're selling products or services and need powerful funnel optimization. Both are premium-priced platforms.
The Verdict
These platforms serve different primary use cases:
ClickFunnels is unmatched for building high-converting sales funnels. If you're selling products, running webinar funnels, or doing direct-response marketing, the A/B testing and funnel templates are worth the investment. The FunnelHackers community adds massive value.
Kajabi is the premium choice for knowledge entrepreneurs. If your business is courses, coaching, or memberships, nothing beats Kajabi's student experience. The mobile app, community features, and polished delivery make students feel like they're in a premium program.
Our recommendation: Choose based on what you're selling. Physical products and services → ClickFunnels. Online courses and coaching → Kajabi. Don't try to force one platform to do what the other does better.
Ready to Build Your Online Business?
Both offer 14-day free trials to test the platform